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Research papers

Tigers by the tail

We can expect to see Television audience measurement services expand to more and more developing countries in the near future. These markets are often characterised by widely varying levels of station coverage, television penetration and considerable...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Kenda Harris Rehayel, Philip Rich
June 15, 1996
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Citation

Rehayel and Rich (1996a, June 15). Tigers by the tail. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tigers-by-the-tail